Scale your Supply Chain with Confidence

A hands-on boutique consultancy, turning complexity into clarity – building faster, smarter, more resilient supply chains. Headquartered in Singapore, with additional key nodes in Switzerland and Silicon Valley.

INDUSTRIES

Smart Supply Chains, Serious Outcomes

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Rapid Growth 

Scaled operations during periods of 400% rapid expansion across products, channels, and geos—contributing to successful IPOs (Consumer Electronics industry).

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Cost Reductions

Delivered $220M+ in global transport and warehousing savings via strategic sourcing, load optimization, and mode shifts (Beauty & Fashion industry).

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Gross Margin Improvement

Launched company’s first Refurbishment Program, implemented in 7 weeks—achieving a 6% gross margin improvement (Consumer Electronics industry).

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Performance

Boosted C2D performance by 6%, cutting WISMO-related contacts by 16% and reducing call center costs by $1.2M (Beauty & Fashion industry).

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Peak FC Fulfillment

Deployed global programs to prepare Fulfillment Centers for 10x peak holiday volumes, achieving 98% Click-to-Deliver (C2D) performance (Beauty & Fashion industry).

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Freight Loss Reduction 

Cut global freight losses by addressing leaks, partnering with law enforcement, and driving key process improvements (Semiconductor industry).

Companies I have worked with

Services

Flexible Leadership Support

Fractional to full-time COO / VP of Supply Chain, hands-on leadership adding bandwidth to your team.

Strategic Operational Expertise

From high-level strategy to detailed operational problem solving, delivering practical solutions.

Supply Chain Optimization

E2E mapping which identifies areas for optimization across speed, cost and quality. Bringing an outside-in perspective.

Accelerated Product Speed & Quality

Driving speed, maturity, and efficiency across the supply chain.

IPO Supply Chain Transitions

Expertise in guiding start-ups through high Growth Phases and IPOs, turning Operations into a competitive edge.

Customer Service Excellence

Improving supply chain responsiveness to deliver greater customer experiences while cost savings.

Why I Started This Work

I founded Scale Your Supply Chain to close the gap between strategy and execution—because real impact happens when big ideas are backed by action.  With over 24 years of global supply chain experience, I’ve helped scale startups like Fitbit and Snap, and tackled complex challenges at companies like Intel, Estée Lauder, Apple, and Amazon. 

Having lived and worked across three continents, I bring a global mindset, with fast-moving energy – what drives me is seeing big ideas come to life. 

My work values are simple and deeply rooted: lead with humility, focus on solutions, and deliver real, measurable results. I take a hands-on approach—solving real problems while bringing others along. It’s never about presentations or buzzwords; it’s about driving meaningful change through action and collaboration. Some of my proudest moments have come in fast-moving, high-stakes environments where aligned teams, clear goals, and resilient execution made the impossible happen.

Scale Your Supply Chain is headquartered in Singapore, strategically positioned at the heart of the ASEAN economic hub, with additional key nodes in Switzerland and Silicon Valley. This global footprint empowers agility to tackle multi-regional supply chain challenges.

When I’m not rolling up my sleeves at work, you’ll probably find me chasing half marathons in new cities  — and savoring the rich, vibrant heritage and flavors of Singapore’s hawker stands. Running keeps me grounded, street food keeps me happy — and both keep my curiosity and energy fired up, in life and in business.


Experience​

2020-25​

Vice President Global Logistics

Estee Lauder Companies

2018-20​

Head of Global D2C Logistics

Philip Morris International – IQOS

2016-18

Director Global Logistics, Europe Operations & Retail Programs

Snap

2013-16

Director Global Logistics & Trade Compliance

Fitbit

2013-13

Transportation Procurement Sr. Manager

Amazon

2009-13

World Wide Logistics Sr. Manager

Intermec Technologies

2008-09

Global Logistics –Global Supply Manager

Apple Inc

2001-07

Transportation and Freight Security Manager

Intel Corporation

Capabilities

  • Semiconductor
  • Consumer Electronics
  • Food & Beverage, Manufacturing
  • Distribution
  • Beauty & Fashion
Logistics Network Design
Fulfillment center locations
Omnichannel decisions 
Reverse Logistics
Refurbishment strategies
Freight Strategies
RFQ & contract negotiations
Transport mode selection
Fill rate optimization
Last mile delivery 
Supplier selection & onboarding
Sustainability
Circular Supply Chain
Carbon Footprint Reduction
Green Logistics
Leadership
Creating & Building high performing teams 
Transformational leadership 
Supply Chain talent 4.0 
D&I strategies 
Performance Optimization
KPI Dashboards 
Monthly / Quarterly Business Reviews 
Gross Margin improvement 
Lead time reduction 
Logistics Technology
Technology Fit/Gap
Warehouse Management Systems
Transport Management Systems
Distributed Order Management
Supply Chain Risk Management
Business Continuity Planning 
Disruption Management best practises 
Freight Security, fraud prevention

Scale your Supply Chain
with Confidence

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