Scale your Supply Chain with Confidence

A boutique consultancy focused on driving growth and optimization across the supply chain

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INDUSTRIES

SEMICONDUCTORS

CONSUMER ELECTRONICS

FOOD & BEVERAGE

MANUFACTURING

DISTRIBUTION

BEAUTY & FASHION

Services

Flexible Leadership Support

Fractional to full-time COO / VP of Supply Chain, hands-on leadership adding bandwidth to your team.

Strategic Operational Expertise

From high-level strategy to detailed operational problem solving, delivering practical solutions.

Supply Chain Optimization

E2E mapping which identifies areas for optimization across speed, cost and quality. Bringing an outside-in perspective.

Accelerated Product Speed & Quality

Driving speed, maturity, and efficiency across the supply chain.

IPO Supply Chain Transitions

Expertise in guiding start-ups through high Growth Phases and IPOs, turning Operations into a competitive edge.

Customer Service Excellence

Improving supply chain responsiveness to deliver greater customer experiences while cost savings.

Smart Supply Chains. Serious Outcomes.

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Rapid Growth

Scaled operations during periods of 400% rapid expansion across products, channels, and geos—contributing to successful IPOs (Consumer Electronics industry).

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Cost Reductions

Delivered $220M+ in global transport and warehousing savings via strategic sourcing, load optimization, and mode shifts (Beauty & Fashion industry).

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Gross Margin Improvement

Launched company’s first Refurbishment Program, implemented in 7 weeks—achieving a 6% gross margin improvement (Consumer Electronics industry).

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Performance

Boosted C2D performance by 6%, cutting WISMO-related contacts by 16% and reducing call center costs by $1.2M (Beauty & Fashion industry).

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Peak FC Fulfillment

Deployed global programs to prepare Fulfillment Centers for 10x peak holiday volumes, achieving 98% Click-to-Deliver (C2D) performance (Beauty & Fashion industry).

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Freight Loss Reduction

Cut global freight losses by addressing leaks, partnering with law enforcement, and driving key process improvements (Semiconductor industry).

Companies I have worked with

My Resume

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Who I am

I bring over 24 years of global expertise in scaling supply chains, having worked across leading organizations—from building innovative startups like Fitbit and Snap to transforming industry giants such as Intel, Estée Lauder, Apple, and Amazon.

Known for my sharp problem-solving and a results-driven mindset, I truly enjoy focusing on tackling complex operational challenges. My experience spans global logistics, customer service, planning, procurement, retail stores/pop-ups, and final manufacturing within dynamic omnichannel environments.

With a vast global network and a passion for excellence, I focus on meaningful, transformative results for my clients and partners, leading teams and projects that deliver scalable success.

Scale Your Supply Chain established its headquarters in Singapore, strategically positioned at the heart of the ASEAN economic hub, with additional key nodes in Switzerland and Silicon Valley. This global footprint empowers agile, high-speed responses to complex, multi-regional supply chain challenges.

When I’m not rolling up my sleeves at work, you’ll probably find me chasing half marathons in new cities — and savoring the rich, vibrant heritage and flavors of Singapore’s hawker stands. Running keeps me grounded, street food keeps me happy — and both keep my curiosity and energy fired up, in life and in business.

Experience

2020-25

Vice President Global Logistics

Estee Lauder Companies

2018-20

Head of Global D2C Logistics

Philip Morris International – IQOS

2016-18

Director Global Logistics, Europe Operations & Retail Programs

Snap

2013-16

Director Global Logistics & Trade Compliance

Fitbit

2013-13

Transportation Procurement Sr. Manager

Amazon

2009-13

World Wide Logistics Sr. Manager

Intermec Technologies

2008-09

Global Logistics –Global Supply Manager

Apple Inc

2001-07

Transportation and Freight Security Manager

Intel Corporation

Capabilities

Industries

Semiconductor
Consumer Electronics
Food & Beverage, Manufacturing
Distribution
Beauty & Fashion

Logistics Network Design

Fulfillment center locations

Omnichannel decisions

Reverse Logistics

Refurbishment strategies

Freight Strategies

RFQ & contract negotiations

Transport mode selection

Fill rate optimization

Last mile delivery

Supplier selection & onboarding

Sustainability

Circular Supply Chain

Carbon Footprint Reduction

Green Logistics

Leadership

Creating & Building high performing teams

Transformational leadership

Supply Chain talent 4.0

D&I strategies

Performance Optimization

KPI Dashboards

Monthly / Quarterly Business Reviews

Gross Margin improvement

Lead time reduction

Logistics Technology

Technology Fit/Gap

Warehouse Management Systems

Transport Management Systems

Distributed Order Management

Supply Chain Risk Management

Business Continuity Planning

Disruption Management best practises

Freight Security, fraud prevention